iMA High Red – What About You?

Published on August 14, 2013

I recently completed a personality-type questionnaire that was so accurate, I thought I should share.

I have taken all kinds of assessments over the years - way back when I was in University, then as a Government employee (team-building exercises), at different times with my coaches (Kolbe-A) and mentorship programs... all have their merits and I always learn something about myself that I can use for reflection and improvement.

In this particular case - the assessment was very fast (2 minutes), and the explanation was very helpful, informative and accurate.

The iMA Assessment is based on Carl Jung's work on Psychological Types which identified the 4 dominant patterns of behaviour.

iMA High Red

High Reds are goal oriented go-getters who are most comfortable when they are in charge of people and situations. They focus on a no-nonsense approach to bottom-line results. They are fast-paced; task-oriented and work quickly and impressively by themselves

(reference: Steve McNulty)

High reds focus on results. They dislike wasting time and touchy-feely activities and they can improve their effectiveness through active listening, developing patience and creating a more effective communication style.

They display the following characteristics amongst others:

  • Strong-willed
  • Independent
  • High ego strength
  • Like maximum freedom to self manage
  • Look for immediate results
  • Decisive
  • Goal-oriented
  • Problem solvers
  • Likes control
  • Dislikes inaction
  • Cool
  • Competitive
  • Fast-paced

What types of roles suit a High Red? >> "Military personnel, operations managers, factory supervisors, accountants and similar roles suit High Reds." 

Based on that, it would seem I am working in the role that suits me best as a business and operations manager working with six-figure online entrepreneurs!

Here's the summary Karen sent me, based on my questionnaire.

High Red - Left Brain thinking and Assertive

The ability to get things done
Leadership ability
Decision making
Moving forcefully to generate results
Self sufficient
Quick to confront conflicts
Highly competitive
Quick to act
You work impressively by yourself
Accept challenges
Jump headlong into solving problems
Matter of fact, to the point communicating style
They can appear abrasive
Not acknowledge other people very much
Others may question your compassion
May overpower others
Others may feel pressured
May be seen as blunt and uncaring
To be more effective High Reds need to
Practice active listening
Pace themselves to project a more relaxed image
Develop patience, humility and sensitivity and concern for others' needs
Use more caution
Verbalize the reasons for conclusions
Identify with the group
I believe that to improve, I need to identify, acknowledge, and embrace my weaknesses.  This assessment has highlighted the areas that I am working on in my life to be more effective personally and professionally.

Have you taken the iMA Questionnaire?  What color are you?


  1. kissaskreations

    I love taking personality quizzes too! Hadn't seen this one. Ima High Green. Fit me perfectly.

    Another one for you to try is I actually took a coaching course from the creator and am on the testimonials page.

    • Crystal Coleman

      I'll check that out, thanks Karisssa!

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